WomenFirst:
Transition & Referral Center
A responsive website for a non-profit
WomenFrist is a non-profit based in Oregon that aims to provide a nurturing environment where women can rebuild their lives and self-worth.
We have redesigned and built a website to improve accessibility, provide more context about their organization
My Role
UX research
Interaction design
Interface design
Prototyping
The Client
WomenFirst: Transition & Referral Center
Timeline
April - September 2022
Web developer
Squarespace
View the current WomenFirst website
Team
Elizabeth Hafner
Dallas Purisima
Soya Han
Discover: competitive analysis, heuristic analysis, site map
A competitive analysis was conducted to better understand how other nonprofits structure their websites and analyzed six different nonprofits.
Direct competitors utilize Amazon Smile and Amazon wishlist
All competitors have a donate button that is clearly visible in the header
Competitive analysis
The original Women First website had a linear site map with 12 navigations, which made the website inaccessible for many users.
Site map
How might we help Women First be successful and reach their business goals?
The main jobs to be done for this redesign were to:
Create a brand
Redesign the website to be cohesive
Build a website to be able to use as a marketing tool
gain attention from donors, potential participants, and community partners
Define: HMW
Define: wireframes, mockups
Deliver
Before
Difficult to read
Cold and unwelcoming
Incohesive
Vibrant and warm
Welcoming
Accessible
After
Instead of keep separate contact forms on separate pages, we combined them all into one form to ease confusion.
When building the actual website, we had limitations on how we could build it because we used a template available on the website building platform.
We created a page where all of the different avenues of support can be found easily in one place.
Conclusion:
This project was fundamental in my learning to implement the principles of UX design in a team-based setting. While the scope of this project was within an educational setting, the planning, work, and iterations were driven us as a team. This was also the first time working on a project with actual stakeholders. This opportunity taught us how to navigate and adapt out work to what the stakeholder wanted, even if it was different than what our team had originally designed.
One aspect that I would tackle differently is making sure that our each member on our team has a role before jumping into tasks. Not having specific roles sometimes made it difficult to assign tasks to team members or getting tasks completed. Since no one had a set role on the team, it was hard to get certain tasks completed because no one wanted pick them up.
I also improved my file management for iterations on this project due to having to work with team members. Although I had always labeled files, being able to section-off and iterate in different spaces to maintain previous versions was a great learning moment.